MEET LISTENERS WHERE THEY ARE
Business Theater captures your audience's divided attention. This sounds funny, but it's true.
With traditional marketing, your target audience must drop everything to read your brochure, sell sheet, or web content. It's a forced interruption. And busy people don't like that.
But if you deliver a great story, listeners will hear and absorb it all...even when they're doing something else. Like driving. Or waiting in line. Or deleting marketing emails.
This makes divided attention far more valuable than no attention. In B2B marketing, who wouldn't want that?
ONCE UPON A CUSTOMER...
Throughout our careers in Marketing, customer experience, and IT, we've learned a lot about how our customers create, communicate, protect relationships, solve problems, release products, and propel their companies to new successes.
That rich history has produced many, many stories. And this is our best chapter yet.
ACTIVE PARTNERS IN YOUR SUCCESS
The Marker Podcast backstory began and lives on through solid partnerships with our customers. Typically, branded podcast initiatives are led by Marketing teams. We partner with them to find and tell the stories that evoke the experience and message needed to promote a specific brand.
Often, we're engaged in the early stages of a corporate podcast...when there's a concept or an idea, but no script. We write the script, then direct the performance. And if needed, we produce.
Together, we build solutions that help all of us evolve as business leaders.
CONCATENATE: A BUSINESS THEATER DEMO
The best way to experience a Business Theater podcast is to hear one. Recently, we wrote a script called CONCATENATE. It's the story of how a CIO solved a business challenge that extended her company's brand value.
While the script is our major deliverable, those new to corporate podcasts needed to hear one. So friends stepped in to act out CONCATENATE's five short episodes, which total about an hour. Use the button above to listen. Be sure to start with Episode Zero: About This Podcast.
LEARN MORE ABOUT BUSINESS THEATER...
THE FUTURE OF CORPORATE PODCASTS
Get more time and build trust with your prospects and customers. To find out how, shoot us a quick message.
Marker Podcast is a division of Atticus Scribe Ltd. We are based in Ohio.740.591.6817
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